Elite Attorney Recruiters

How to Structure a Business Plan for a Lateral Partner Move

Moving firms as a partner? Learn how to craft a compelling lateral business plan with guidance from Elite Attorney Recruiters.

Mark D. Hauser

6/22/20251 min read

worm's-eye view photography of concrete building
worm's-eye view photography of concrete building

If you’re a law firm partner exploring a move, your business plan is the most important tool in your portfolio.

At Elite Attorney Recruiters, we help partners nationwide craft compelling business plans that demonstrate value and vision. Here’s how to build one that stands out in a competitive market.

Why Firms Require a Business Plan

Firms need to assess how your practice aligns with their platform. Your plan helps them evaluate potential revenue, client fit, and long-term growth opportunities. It also reflects your professionalism and foresight.

What to Include in Your Lateral Business Plan:

  1. Client List and Revenue Breakdown: Without naming clients, describe industries served, historical billings, and expected portability. Use percentages to indicate client distribution.

  2. Billing and Origination History: Include at least three years of data on billable hours, collections, and origination credit. This is essential for compensation modeling.

  3. Future Growth Projections: Outline how you’ll expand your book—whether by cross-selling within the firm, pursuing new industries, or leveraging referrals.

  4. Practice Area Synergy: Explain how your practice complements the firm's existing services. Are there shared clients, industries, or referral opportunities?

  5. Client Transition Strategy: Detail how you’ll communicate your move and retain your book of business. Include timing and support needs.

  6. Team or Support Expectations: If you intend to bring a team or need support staff, explain their roles and contributions.

  7. Cross-Marketing Ideas: Identify how your clients can benefit from the firm’s other practice areas and vice versa.

Additional Tips

  • Keep the plan concise—4 to 6 pages is ideal.

  • Use graphs or charts where applicable.

  • Tailor the language to each firm’s platform and culture.

  • Be realistic—firms appreciate honesty over overstatement.

At Elite Attorney Recruiters, we assist partners in structuring, polishing, and positioning business plans. We also guide you in presenting your plan effectively during interviews and partner meetings.

Your business plan isn’t just a formality—it’s your pitch. Let us help you make it strong.

📞 Contact us today to prepare a winning business plan and explore the right firm for your futur

Elite Legal Recruiters, LLC